Sydney Children’s Hospitals Foundation launches new brand campaign focused on the role supporters play in changing the lives of sick kids

24 April 2023 | Expected time to read: 3 minutes

Sydney Children’s Hospitals Foundation (SCHF), one of the largest and most trusted children’s health charities in the country, is proud to announce the launch of its new brand campaign.

The campaign, which centers around changing the lives of sick kids, aims to create a movement to change the landscape of children’s healthcare by highlighting the vital role that donors, supporters and volunteers play in improving the health and wellbeing of all kids.

The creative execution places SCHF’s Movement of Many – the name given to the Foundation’s community of donors, supporters, volunteers and partners – at the heart of the campaign. Every person featured is a real-life member of the Movement of Many.

The brand video features the compelling story of 14-year-old patient Ollie, one of more than 158,000 sick kids whose lives have been transformed by the generosity of donors.

Through a mix of digital and traditional media, SCHF aims to raise awareness of the importance of going all in for kids’ health and inspire more people to get involved.

“We are thrilled to launch this new campaign and shine a spotlight on the incredible impact that donors, supporters and volunteers have on children’s health,” said Kate Ferguson, General Manager of Engagement at SCHF.

“For over four decades, Sydney Children’s Hospitals Foundation has been committed to elevating the best possible care to children and families going through medical journeys, but we simply couldn’t do it without the Movement of Many. We rely on the generosity of our supporters to help make a difference, and we hope that this campaign will inspire more people to join us.”

Launching in April 2023, the campaign will challenge the typical charity narrative, channeling the positive and empowering emotions people should feel when supporting an important cause. By engaging with communities and encouraging them to take an active role in improving children’s health, SCHF aims to create a movement that will drive positive change for all sick kids, no matter where, no matter what.

“We know that our Movement of Many is the lifeblood of our organisation, and we are so grateful for their support. We hope to show donors just how much of a difference they can make in the lives of sick kids, while changing the landscape of children’s health to create a brighter future, not only for kids today, but generations to come,” added Kate.

Thanks to the ongoing commitment from supporters, Sydney Children’s Hospitals Foundation raised over $76million in support of Sydney Children’s Hospital, Randwick, The Children’s Hospital at Westmead, Kids Research, Bear Cottage and the Newborn and paediatric Emergency Transport Service (NETS) in FY22.

The brand video will be released as part of SCHF’s marketing rollout across free-to-air TV, digital and social as well as out-of-home channels. It is available in 60, 30 and 15 second spots.

To learn more about the campaign or to get involved, click here

You might also like:


Related Posts

Lachie's Story

The first few weeks with your newborn should be absolute bliss, but for parents Lara and B...

A 3,000 km road trip with a purpose

Driving a 60-year old car almost 3,000 km across some of the most unforgiving terrain in t...


Sydney Children’s Hospitals Foundation (SCHF) is joining forces with the Sydney Swans as...

SCHF gives thanks to BIG W

SCHF were delighted to recently host a morning tea for regional managers, store managers a...

The impact of your donations

Thanks to the support of our Movement of Many, in FY21 we were able to donate almost $39.8...

Art is all around us

Have you seen any of the exceptional pieces of art at Sydney Children's Hospital, Randwick...

A Movement of Many, fighting for the health and wellbeing of all children in an ever changing world.

See how the Movement of Many are helping sick kids

See your impact