Kate Ferguson - GM Engagement

Kate Ferguson

General Manager - Engagement

(appointed September 2020)

"I’m all in for kids’ health to ensure my children, and all children across our state, have access to the best possible healthcare when and where they need it.”

Kate began her career in the education sector before moving to Edelman, a global marketing and communications agency, where she worked for seventeen years.

She advised global companies in the U.S., Asia-Pacific and Australia on the design of purpose-led brand, marketing and fundraising campaigns, and stakeholder engagement programs. She led the development of GE Australia's owned media channel and digital content marketing program (recognised as Best Brand Digital Platform at the APAC Sabre Awards in 2014). While living in New York, she managed
the Lower Manhattan Public Information Campaign (Digital Campaign of the Year, PR Week/PRSA) in the aftermath of 9/11.

Kate has been recognised with several industry awards including Mumbrella's Corporate Social Responsibility Campaign of the Year (2019) for her work building the KFC Youth Foundation. She is currently a Global Fellow with the International Women’s Forum studying leadership at INSEAD and Harvard Business School.